Eclipse Poster

I'm really loving this new Eclipse poster & think Edward looks SO sexy in it, a lot better than the first 2 posters. However I do not like the tag line...It all begins with a choice....really Twilight? Choice? WHAT THE FUCK?! What choice? Jacob doesn't win, Bella herself says it's always been Edward, Jacob doesn't win...what choice does she have? We're not stupid, are they trying to push this towards people who haven't read the books? The twihard fans that are spending money buying the books/movies, stand ups (that we may or may not have), and stalking blogs for Twilight info have read the books & knows there's not a choice.